Selling your home successfully

Selling a home is a big decision and requires a lot of work and the process is not as easy for sellers as it was five or 10 years ago. Surviving in today's real estate world requires experience and training in such fields as real estate marketing, financing, negotiation and closing - the very expertise offered by Brandie.

From getting the house ready to reviewing the escrow papers, my helpful guide will walk you through the process of selling your home.

Are you ready?

The home-selling process typically starts several months before a property is made available for sale. It's necessary to look at a home through the eyes of a prospective buyer and determine what needs to be cleaned, painted, repaired and tossed out.

Ask yourself: If you were buying this home what would you want to see? The goal is to show a home which looks good, maximizes space and attracts as many buyers - and as much demand - as possible.

While part of the "getting ready" phase relates to repairs, painting and other home improvements, this is also a good time to ask why you really want to sell.

Selling a home is an important matter and there should be a good reason to sell - perhaps a job change to a new community or the need for more space. Your reason for selling can impact the negotiating process so it's important to discuss your needs and wants in private with Brandie prior to listing your home. .

When should you sell?

The marketplace tends to be more active in the summer because parents want to enroll children in classes at the beginning of the school year (usually August). The summer is also typically when most homes are likely to be available.

Generally speaking, markets tend to have some balance between buyers and sellers year-round. In a given community, for example, there may be fewer buyers in late December, but there are also likely to be fewer homes available for purchase. So, home prices tend to rise or fall because of general demand patterns rather than the time of the year.

Owners are encouraged to sell when the property is ready for sale, there is a need or desire to sell.

How do you improve your home's value?

The general rule in real estate is that buyers seek the least expensive home in the best neighborhood they can afford. In terms of improvements, this means you want a home that fits in the neighborhood but is not over-improved. For example, if most homes in your neighborhood have three bedrooms, two baths and 2,500 sq. ft. of finished space, a property with five bedrooms, more baths and far more space would likely be priced much higher and likely be more difficult to sell.

Improvements should be made so that the property shows well, is consistent with the neighborhood and does not involve capital investments, the cost of which cannot be recovered from the sale. Furthermore, improvements should reflect community preferences.

Cosmetic improvements - paint, wallpaper and landscaping - help a home "show" better and often are good investments. Mechanical repairs - to ensure that all systems and appliances are in good working condition - are required to get a top price.

Ideally, you want to be sure that your property is competitive with other homes available in the community. Brandie, who sees numerous homes, can provide suggestions that are consistent with your marketplace.

Contact her now to get advice on:

    * Getting the House Ready
    * Tips for Making Your Home More Saleable
    * Setting the Stage Sells Your Home

How to market your home

If you look at a typical transaction you can see that there are five general areas where Brandie can assist in the home-selling process.

  • Preparation: Before being placed on the market, homes must be in "show" condition. Brandie can explain what repairs and upgrades are required for individual homes which are most likely to produce the best results.

  • Pricing: Brokers do more than price homes for sale, they also construct sale terms designed to speed the selling process. It may be, for example, that a home priced at $300,000 with a 2 percent seller credit to the buyer at closing will be far more attractive to purchasers than a home priced at $294,000. Why? That 2 percent credit is worth $6,000 to the purchaser at closing -- the time when buyers are most likely strapped for cash.
  • Marketing: Brandie will execute strategies and programs to get the home sold. Typically this includes placement on the local MLS and Realtor.com as well as related marketing, advertising and networking.

  • Negotiation: Brandie will assist you in the bargaining process, offering advice and counsel as offers are received and by working closely with legal counsel, tax specialists and inspectors as required.

  • Closing: Once a contract for the purchase of a home has been accepted, a series of inspections and checks are typically required to satisfy buyers and lenders. Brandie will help you complete the transaction process by assisting with the many requirements found in a typical sale agreement.